Why do our partners love us?

Put simply, we have a passion for influence. A focused expertise.

We were there at the start, before the word “influencer” existed. And over two decades, we’ve navigated the growth and evolution of the space:

  • Driving creator-led consumer campaigns for the nation’s biggest brands

  • Establishing targeted B2B partnerships that generate real business impact

  • Transforming C-suite expertise into meaningful executive thought leadership

We build influence because we see how much it matters: to consumers, to brands, and to key stakeholders. From hashtags to headlines, we make brands pivotal.

Pivotal Leadership

Megan Maguire is a seasoned communications leader and Influencer SME with nearly two decades of experience delivering strategic partner-led programs for both B2B and B2C brands.

Megan’s career began at the start of the industry — before the word ‘influence’ was even used. Working at a social media consultancy, she helped many of the nation’s biggest consumer brands launch social and blogger campaigns that evolved into what is now the massive creator economy. Over time, she worked on 100s of influencer programs, spanning celeb spokespersons to micro-influencer ambassadors.

As the space evolved, Megan extended her influencer expertise to B2B brands and corporate communications programs. In recent years, this has involved a focus on Executive Influence: developing 360 reputation-building programs for the c-suite and founders, developing thought leadership messaging that translates via social, content, partnerships and PR.

Regardless of industry focus, corporate or consumer, Megan’s passion has remained in influence. She loves helping partners establish their unique approach to the space: identifying the stories leaders want to tell, tapping into the social zeitgeist to develop content that marries brand and partner voices as well as building the strategic framework and operational approach to ensure campaigns translate and deliver real business impact.

Megan is a New England transplant who found a home in Chicago, where she lives with her husband, son and massive puppy.